• Nopi + Cafe Luc by Here Design

    5.8.12

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    NOPIANDCAFELUC1
    NOPIANDCAFELUC2
    Photography © Here Design Here Design has been one of my favorite Design Firms ever since they launched Nigella's site and worked for The Geometry Of Pasta. I love their branding - It is always minimal, classy and very detailed. I truly admire this design style but I admire people who are brave enough to brand their companies in a inconspicuous way even more. Sometimes cleanliness and minimalism are the hardest qualities to achieve but they pay off more in the end, making your brand about your product and not the logos or else.

    Cafe Luc and Nopi are a demonstration that less is always more. Beauty definitely lies in the smallest details here - from the color palette to the choices of shapes, materials and typography, this is branding at its best.

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