
Since its inception, the Bing Bang brand has adhered to these four aesthetic themes: the Punk Rock ethos, Native American arts and amulets, Victorian keepsakes, and the ever-relevant street culture of New York City. The Branding was made by Verena Michelitsch an Austrian graphic designer and illustrator, living and working in NYC. The brand is targeted at a younger audience, BB is collaborating with brands like Urban Outfitters, Paperchase Press or Club Monaco to create other products such as notebooks, leather bags and cigarette cases.