A MINIMALIST’S GUIDE to LIVING a MINDFUL LIFE
  • 05/09

    Motherhood and entrepreneurship are two nouns that are more similar than not – they both thrive on nurturing, creative thinking, patience, planning and smart work. Women are naturally equipped for both rolls – we have proved to be able to spin more than one plate at the same time for centuries and we have assertively raised babies into capable human beings... and businesses from the ground up.

    99% of the clients I work with are women and I dare say that 90% of those are mothers. Some are drained from working uninspiring 8-5 jobs, some others have used blogging as a form of catharsis but never wanted to get anywhere with it... while others (like myself) didn't have any "luck" after several years of pouring themselves into their blogs and businesses – yet interestingly enough, 100% of these women deal with the same feelings of self-doubt and worry.

    I dug into my server archives and rescued a decent list of questions I get asked whenever I’m working with a "mom-preneur". Here are 5 of the ones I think are the most common and the most important ones:

    How did you decide to start a business?
    I became a mother almost 11 years ago and 6 months into motherhood I created my first blog and my first business while sitting on the floor of a tiny villa here in Brazil. I sincerely knew nothing about what I was doing, both in motherhood and entrepreneurship. I simply knew 3 things and those things only: that we needed money, that my baby kept me up for hours at a time while she breastfed into a milk coma and that I was going bonkers not doing anything... and that is how everything started. No, I didn’t have a revelatory dream. There wasn’t a prophecy or a call. I needed to maintain some level of sanity so I jumped in with both feet.

    What do you wish you had known before starting?
    To be honest, the only thing that I wish I had known was that I was doing the right thing at that time. I made many mistakes and the entire ordeal was a mess sometimes. It looked amateurish when I started and there wasn’t much or any information to find online back then but that learning curve taught me a lot – even that I didn’t want to run my business like a machine and that I wanted to keep this a one-woman operation working from the comfort of my home. But the thing that got to me was that irrational mommy guilt you feel when your tiny swaddled baby is taking its 9th nap of the day and you feel that by sitting in front of a computer you're missing out on precious moments that you will never get back. It wasn’t like that and it isn’t like that now that my little swaddled baby is just about my height and has feet as big as mine.

    How do you juggle motherhood and business at the same time?
    You don’t. I could end it there and drop the mic but I won’t. The reality is we all need to stop trying to be everything all the time. Nobody can constantly be at 100% in every area of their lives at all times – and that is the case with being a mother and an entrepreneur. You will eventually sort out a plan that seems to work for you... but 90% of the time you are just going to need to pick your battles: one day you will thrive at your business and get the rush of a professional bad-ass and some others you will be super mom and tackle all your little one’s appointments and needs and even sneak an extra hour of playtime in there; but we all need to understand that only some things are urgent and only some things need our undivided attention at any given time.

    Do you have a routine while being a freelancer?
    Yes, I have a weekly routine that tells me what to do every day from Monday - Friday and that forces me to work in a systematic manner. My days look different and I pay attention to different things during the week giving each task my undivided attention. A good routine for mothers who work from home should always start with them - say, having time alone in meditation in the morning... and then end with them as well – maybe reading a book in bed or spending time in exquisite silence. Of course, as a freelancer, your routine will probably look different from day to day but time for self-care and (if possible) weekends offline should be non-negotiable.

    Should I venture into a business of my own?
    What advice would you give new entrepreneurs?

    10 years ago I’d have simply said, "Yes!"... but in these times I need to be honest and say that you should start a business only if you have a clear idea of what that would look like and you are willing to put in the time to patiently see it evolve. If you are determined and already have a clear idea, I’d then tell you these things:

    ¹ Be clear about how much time you want to devote to growing your business on the daily. Calculate what your time’s worth according to your capabilities, resources and available time and don’t accept anything less than that.
    ² Treat yourself as your only source of income – so invest in your well-being and mental health.
    Communicate to your children and set boundaries: you need some sort of delimitation between home and work.
    ³ Working from home is being flexible and using what you have around you. Do not invest in anything until you’re truly seeing it take shape.
    ⁴ Loneliness is a common denominator for at-home workers, especially when your little ones are not yet in a talking phase.
    ⁵ Structure your work weeks and if possible make weekends off non-negotiable.
    No matter how much more you think you can do by sleeping less and working more, never sacrifice your mental health for your work.
    ⁶ Save a part of your money whenever you surpass your earning goals – for a rainy day.
    Be aware of the privilege that it is being able to always have your kids an arm's-reach away. That will allow you to swiftly take your work hat off and enjoy times with them without the guilt of stopping work for the day and vice versa.

    Neither mom-life nor entrepreneurial life are easy to manage; you will win some battles and you will lose some – but it is important to keep sight of what made you take that leap in the first place, as it is important to let go of self-doubt and worries.

    Make sure your business is constantly growing and that you don’t have to completely neglect one thing for the sake of another. Trust your instincts and always – and I mean always – look for help in people who are here to help you... yes, like me.
  • 05/08



    My smart, witty and ride-or-die (not so little) daughter Emma is turning 11 this July. She’s been brought up in a minimalist home since forever – even though she could argue it was she who taught me to be a minimalist even before she was born... and she’d be right. You see, contrary to the popular belief that babies are a handful and need a million things for their well-being, something in my mommy brain made me believe babies needed only the bare necessities to be safe, to feel loved and to grow up happy – and in my own particular situation, I was right.

    So much is told to women while they’re pregnant – not only by their doctors but by society in general (about the well-being of our children). We’re told that we need 1-1000 gadgets to feed, comfort, teach and entertain our babies and they do that by playing on our worries and our vulnerabilities. That’s how we end up with these tractor-like strollers, blaring "educational" toys, rockers, bottles... all tucked away in our basements – and as our children continue to grow, we continue to be pressured into buying the next fad that we think will make our lives easier and our little ones happier.

    The reality is that babies and kids, in general, need less than we think to grow up healthily and happily. I’m not saying that all they need is dry nappies and full tummies but however long our lists are, the reality is they probably need only a small percentage of that to be all they're meant to be.

    It is true what they say... that once you become a mother, you will never (and I mean never) know a life without worries. And it didn’t take me long to realize how the system manipulates women into becoming consumers by using that innate potential for worry to their advantage. Sadly, over-buying things that our kids don’t really need is like having a headache and taking a (placebo) pill to make it better. While we might get the sense that the problem is gone, it will continue to be there until we address it.

    Mothering as a minimalist gives us the power to raise kids that are mindful, healthy and that don’t suffer the pressures to keep up with oftentimes unattainable lifestyles. It creates little humans that feel a sense of responsibility and empathy towards others; and that has been the case with my daughter. Ever since she was little, she’s never had an issue hearing the word "no" when wanting a toy and not getting it. She’s detached from material things and takes care of what she has so when it comes time to give things away, she can give them away in the best shape possible. She cures her boredom with creativity and she doesn’t feel the pressure to get the next cool toy or wear the next line of clothes.

    So you might be asking yourself how you might mother as a minimalist too... and here are the basics of what you need to know:

    Care for your own mental and physical health first
    Even the littlest thing is capable of getting to us when we are not taking care of ourselves. We become more reactive and less rational when we don’t put our needs first; when we don’t feed our bodies and our souls the way we need.

    Connect with your kids
    There is nothing that children crave (or need for that matter) more than connection. Play with your kids, have conversations, ask questions, reply to theirs and truly spend time together away from phones, televisions and distractions.

    Do not purchase things for your kids by reasoning that either you want to give them all you never had or all you did have
    Emotion-driven purchases will always pile up. Forget about that toy you always wanted and never had. I can assure you the lack of or the abundance of something didn’t create your character and it won’t create your kid’s character either.

    Have conversations before you say "yes"
    Ask your kids why they want that toy or that one specific brand of glue to make slime (real-life scenario for me) and use that to teach them how advertising works. Use technology to your advantage and research the difference between the product that advertisements are telling them they need and other equally-as-good brands that might be cheaper (and in the end even better for our planet). We should all be making informed purchases in the end.

    Teach your kids to detach emotions from things
    Don’t encourage your kids to want material things to fill voids. They should feel happy, entertained, cool, interesting and more, regardless of having that one object or not.

    Use the "one in, one out" technique with them
    If buying something they want fits your life, your home and your budget ask your kids to get rid of one thing before you bring a new one into the house. If they are not able to let go, then maybe it isn’t time to continue to purchase things that will simply accumulate in your home.

    Teach them to save
    Instead of whipping out your credit card when your kids ask you for something, check out the price, have that conversation and offer your kids a part of the money to buy it. Explain that the other part can be paid for using their savings. This is not only to teach them the value of money but it also stops them from wanting everything and it makes them stop to consider their own desires.

    Prioritize experiences and knowledge
    Saying "no" to the unnecessary will open room to invest in things that will have a lifelong impact in their lives. Maybe you can trade the next Transformers for a nice theater play, an art course, Jiu-Jitsu lessons or something that will give them know-how and the comfort of time spent in a group of other children that share their same interests.

    Do not buy good behavior and do not punish bad behavior with material things
    Kids should be obedient, studious and kind simply because it’s good for them – not because they’ll get something out of it or they are scared that something will be taken away from them. Rewarding your kid’s common good behavior with things creates entitlement and that will be detrimental to how they grow up. Use your words to encourage them and teach them, not things.

    Spend moments in gratitude
    Everyone can overlook how lucky we are when we are on auto pilot. Have daily, weekly or even a moment once in a while in which you and your kids spend a moment to express gratitude for the things you have. Gratitude helps us to not take things for granted and to value what we have. It makes us happy and allows us to also be perceptive of the needs of others. This is a gift you could be giving your children, one that will change their lives forever.

    Living with less leads to a fuller life, no matter your status or age - minimalism can have a positive effect on your well-being and that of your family; it allows you to not feel like you are falling short all the time, it reminds you how to live, it gives you the freedom of "slowness", it allows you to truly delve into unforgettable moments of play and it inevitably and indefinitely takes a burden off your shoulders.

    Wherever you are at in your life and whatever your finances look like right now, give "less" a chance. That’s my proposal (and my challenge) to you.

    ph. cover: caroline birk other: sanne hop
  • 04/22



















    My love for Vilas is evident. Even if you haven't been following for long, you probably already know that. I'm not quite sure if part of it is the nomad in me – or maybe it's the 'stresser' in me that sees beauty in the escape to paradisiacal places – but Villa Castelluccio by Andrew Trotter is my latest obsession.

    In a world of modernism, bluntness and sharp edges, here comes an interior that is soft in all the best possible ways. Soft curves and arches make an appearance; all the textures bring a sense of warmness and comfort to this space. It is impossible not to be enchanted by it.

    It comes as no surprise that this place has made an appearance in several online publications. The majestic combination of the perfectly crafted interiors and the views of Ceglia, Puglia, are a match made in heaven.

    Don't you think?
  • 04/16































    Oh, the charm of Amsterdam! I could easily have been born there.

    Yes, Amsterdam happens to be one of my favorite cities in the world. It's not only the warmth of the people and the cultural contrast – but also the architecture and the beautifully preserved canal homes.

    Thomas Geerling is the Founder and Art Director of Studio Framework. He renovated this (in his own words) "rundown home" in Grachtenviertel as a personal project and completed it in less than a year. He and his wife had wanted to move to that part of Amsterdam for the longest time and with the help of his studio they made it a reality.

    The interiors were meant to remain "imperfect". Thomas wanted to keep some of the unfinished feel and have the home serve as a stage for their art, including the two sofas he designed for their dinning-room area. Visibly, they were able to achieve every one of their goals.

    This renovated home is a gem in the busy-yet-charming streets of Amsterdam.

    Ph. Kasia Gatkowska

    *click on each product for product info*
  • 04/05



    I was reading a couple of articles lately and I came across one that explained in 10 points why this person believed minimalism to be toxic. The arguments ranged from things like, "It hurts your potential and ambition."... to, “It deprives you of buying what you want”. I read the entire thing waiting for it to teach me something but it was one big nothing burger.

    I find it increasingly difficult to believe that in 2019 there are still boxes to neatly package and categorize absolutely everything in life. The black-and-white minimalist still throws shade at the minimalist who doesn't find color to be indicative of whether or not they live a true minimalist lifestyle. Yes, I find it somewhat icky that we have to make everything so all-or-nothing.

    Minimalism has abolished the ball and chain of having to strive to acquire the unnecessary. It’s given freedom to people who wouldn’t dare travel because they couldn’t leave their “stuff” behind... and it has given more meaning to yet others who where constantly trying to climb the never-ending Jacob's ladder to reach the Joneses.

    I feel many of us don’t understand the power that the philosophy of minimalism has in how we purchase, how we spend our time and how we work towards our future – and that of our children. No, I don’t believe minimalism is toxic. I *do* however believe that our *lives* have become so toxic that the notion of pairing down, letting go and not constantly hoarding makes us feel like living a minimalistic life could even harm us instead of benefiting us.

    Minimalism takes on various shapes and forms. For some it is stoic and it keeps them in check... while for others it is freedom. No matter what the arguments are, the principles of minimalism are there to free people – not hold them down. It has done exactly that for me in times of plenty and in times of little.

    Ph. Cover 01. 02. 03. 04. 05. 06.
  • 12/12



    The notion that people who work from home work less (or more freely) can only be in the minds of those who do not work from home. As alternative and as exciting as it might seem, the truth is that most of us (at home or not) work too hard. If your job shackles you to a desk and a computer, chances are that like me, you often feel drained at the end of the day . . . and most likely, while you are checking commitments off your list you are not putting in time where you should. Yourself.

    I’m guilty as charged when it comes to neglecting oneself. I’m more often than not giving up a gym session to squeeze in some extra emails and more likely to give others my time than committing to my own well-being. Sound familiar? I’ll bet it does.

    Taking time out for ourselves can many times feel selfish or wasteful when building our careers up, when in financial stress and when having people (or creatures) around us that depend on us – but meeting ourselves in the middle is crucial, so that in the long run we don’t end up tired, anxious or maybe even giving up on our dreams.

    Beyond going for a quick walk, doing a few breathing exercises and keeping an arsenal of snacks at your disposal to munch on while tied down to your desk, we should also make our lives more practical. Like I always say, there’s always a way to better one’s life, no matter who you are and where you’re at.

    Here are 5 things (material and otherwise) to give yourself this Christmas:

    1. A (you) book: In the work frenzy we all lose track of our dreams, hopes and ourselves outside the professional realm. A you-book is meant to bring you back to your own. Not a work agenda and not a diary – but something where you can do both things. A moleskine is perfect to track your day-to-day life outside of work. This can be for your dreams, your learnings, your thoughts or essays... you name it. It simply needs to be all about you.

    2. A morning warm-up routine
    I used to be the type of person who would fall flat on her bed after a long day of work and dove right in to a digital immersion again every morning – without even catching my breath. It’s taken me years to get used to not getting sucked into that – the morning anxiety that tells you there’s not enough time. There IS enough time, especially when you don’t start your day stumbling from your bedroom into your office.

    Having a daily morning routine where you can ease out of bed is crucial. If you feel there’s not enough time, simply set your alarm so you can graft this into your life. Trust me, 15 minutes of morning relaxation is better than 15 minutes of extra sleep. So, start your morning by opening your eyes while in bed and pray or meditate and breathe. Sit on your bed and start your day mindfully. Grab a cup of tea or coffee (whatever makes you happy) and truly ease into your day. Think about the things you are grateful for before your to-do list starts niggling at your brain.

    Wash your face and continue to think about those things you are grateful for that day and tell yourself to have a good day.

    Then you can start, fresh and bushy-tailed.

    3. A daily spot in your agenda
    We are ALL busy. Let’s start with that. We all feel there’s no time for anything and everything is more important than what we think of as being frivolous, vain and unimportant. You are not frivolous, vain and unimportant. You are the brains of this operation, the motherboard to your computer... and so you should give yourself a special spot in your agenda – and when I say daily, I mean DAILY.

    Use this time for whatever you want – but don’t forget to pencil it in: 2:00pm-3:00pm “Me Time”, “Gym”, “Yoga” - you name it. If you easily pencil people and commitments into your agenda, why not you? After all, the better you feel, the better you will produce, so technically, by doing so, you are still a smart business woman (and a loving one at that).

    4. A weekly non-negotiable day off
    Do you want to know why many people crash and burn? Screens. Simple as that. We are constantly tethered to a screen, scrolling our computers, phones, tablets, smartphones and televisions in an endless haze of cold, blue lights... and we naively believe that a couple of hours of extra sleep on a Sunday can make a difference and prepare us for a busy week ahead. Wrong.

    Having a non-negotiable day off has completely changed my life and eased my anxiety. The act of disconnecting from social media, work, television, etc. is liberating (ok, scary at first but eventually liberating).

    Think about it. What are 24 hours (8-12 waking hours, really) in a 168-hour week. Not much… so things are going to be ok, especially you. Take that time to teach yourself new things. Sit in uncomfortable silence if you must.

    5. An evening winding down kit
    Having a nice end to your day is just as important as starting off right. I have already given you a quick walk-through of my previous robot-like behavior of the past... and let me just say that all I got out of that was endlessly more morning anxiety and panic attacks. So this is why I believe everyone (not only tiny babies) needs a winding-down routine.

    When night comes, you are run down, I know... but that is the exact reason why you need to wash off the day and give yourself a little pamper. A nice shower, a lit candle, soft music and sitting down for a warm meal is enough to do the trick – but if you want to take it a step further, I’d recommend you stop using screens 30 minutes before bed and that just as you eased into your day, you ease into your sleep. Maybe practicing a short breathing exercise or a prayer and a good read before bed.

    I keep a bottle of body cream next to my bed and I rub my feet every night before bed. I know I spend most of my day sitting down but there’s so much tension built up in the legs and feet and it’s very relaxing to soothe your body, mind and soul before sleeping. Not only will you get to sleep faster but you’ll also sleep better.

    If you have more tips and want to share with us, do it in the comment section. I just want to wrap this up by saying that no matter how hard-working you are, how many kids, pets or problems you are trying to control and resolve, never forget that you are important – in fact, you matter the most. To the measure that you take care of yourself, that’s the measure to which you will be able to take care of others.

    Say "Merry Christmas To Me" by adding these 5 small practices into your days.
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