• Last year around this time I wrote a post entitled "How To Cure A Minimalist Wardrobe". There I talk about purging a closet and the mindful exercise of learning to make sensible choices when it comes to fashion.

    What I didn’t talk about there was the minimalistic qualities of couture and why I think it makes a difference in how people perceive fashion. I know, I know… to each their own but hear me out for a bit. Minimalism has slipped its way into every realm of the fashion world because it just makes sense.

    Like everything that is created using minimalism and mindfulness as stepping stones, minimalist fashion focuses on functionality, quality and pays attention to the details. It’s honest and it’s developed from sketch to the end piece with the utmost of respect for the materials, the craft and the person who will wear it.

    That is the same approach that Australian power duo, Sara Donaldson and Georgia Martin took when creating The Undone-A unique online shopping destination, distinctly concerned with quality and aesthetics. The focus is on wardrobe essentials. In pieces that are not mere "basic" but which also engage women with a sophisticated, functional and unique fashion experience.

    They have a high standard for service and offer a small yet stunning selection of designers.

    From their website, their carefully curated images, down to their beautiful packaging, The Undone is a safe place for minimalists to invest. Below are 6 of my favorite.

    Click on each image for more




    Rachel Comey Spark Top ATP Atelier Dina Flat Sandal Rachel Comey All Wicker Baan Ba UNCONDITIONAL MAGAZINE Maison D'Amore Feuille De Tebac Matteau Square Maillot












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    Urban Outfitters
    $26.00
    Urban Outfitters
    $59.00
    Missguided
    £25.00


    I’m trying to find a subtle way to express my love for the minimal greatness that are the outfits above. Where do I start? It’s not only that they are absolutely effortless and highly appropriate for this ever-sunny weather but it’s also that they have this innate attitude in them. Think about it. If these outfits were a person they'd be, let’s say, Katherine Hepburn: feisty and beautiful.

    I’ve always admired people who look like they’re at peace with their clothes and that’s always what I aim to feel like myself. It’s clear when we’re not ourselves in them, even the tiniest fidgeting gives us away.

    That’s why I find it quite refreshing how we become simpler and more appreciative of “less is more” as we grow older—or at least that is the case for me. I don’t think I ever painted my face with makeup or overdid my hair since I got to my 20’s. If anything, I’ve become more appreciative of things which before I saw as unfashionable or uncool… Can you tell?

    I do not know and do not understand why do we do that to ourselves—why we relentlessly put makeup on to “look” more beautiful, why do we overdo it with clothes to look more “put together”—Shouldn’t we instead "be" beautiful and shouldn’t we wear clothes that make us feel comfortable with ourselves and not look like someone else? Well, that’s my two cents.

    What I’m trying to say here is, man! How I wish I had these in my closet. I could wear those open-front blouses and high-waisted trousers religiously... and I have the feeling that many of you would too. As if we needed one more reason to want them, the ones above are made out of 100% raw silk.

    So is this vintage-inspired trend a yes or a no for you?















  • Adidas' newest collaboration is making every minimalist's heart throb. In the company of Tokyo-based brand Hender Scheme, Adidas pays homage to iconic sneaker silhouettes and makes history by collaborating with another footwear brand for the first time.

    The shoes show a lot of the intrinsic personality of Hender Scheme and the origins of Adidas. Not to mention the shoes are manually produced in tanned leather with the absolute mastery of Ryo Kashiwazaki—an innate designer and founding father of the brand.

    The luxurious re-inventions of the classic MicroPacer, NMD R1 and Superstar are wearable works of art.


  • Photography ©️ Damoy

    Damoy is a multi-brand boutique based in Antwerp, Belgium. Their carefully curated showroom includes a small but wonderful array of Designers.

    The stunning boutique is soon launching a label called "La Collection"—a minimal, effortless and eclectic brand that has a high-end approach in mind. The sneak peaks on social media have created high expectations for this brand... and I’m sure they won’t be disappoint.

    La Collection’s first try is shaping out to be a hit, with pieces that take us on a journey through the magical streets of Morocco while bringing comfort and style.

    From the headquarters to each individual piece they offer, Damoy pays close attention to detail—and we are sure to see them surface as a favorite of many, including myself.
  • Photography © Solid Studio The beauty of natural fashion becomes more captivating as I see it evolve. The Russian-based Solid Studio Wear is a brilliant demonstration of organic fashion. Their minimal and conscious approach is pure perfection — touching on all key points without compromising look or quality.

    I thought it would be hard to ever admit that I'm very much a supporter of wearing chokers — but that one above, I feel, completely justifies (and maybe even encourages) my opinion.
  • Photography © Need Supply Co. Need Supply Co. has launched a brilliant Fall collection, filled with unique pieces that give us a new take on colors, shapes and materials. Like this Roslyn Pant in *gold* by Stelen. An in-house line from Need Supply Co. Stelen offers statement silhouettes that draw lead inspiration from the finest Scandinavian style. – Blending the spirit of Swedish whimsy with Danish rationality and a focus on materiality, Stelen does wearable yet forward pieces that transcend seasonality. How would you wear those Roslyn pants?
  • Photography © Minimalism & Co. Qwstion is the result of the creative dream of founder Sebastian Kruit, Swiss industrial designers Christian Kaegi and Fabrice Aeberhard and graphic designers Matthias Graf and Hannes Schoenegger. In 2008 they set out to create a bag bag could close the gap between functional sports bags and elegant fashion bags and they achieved it. Their desire to create products that are for everyday use and independent in style led to the development of bags that work just as well on a bicycle as in a business meeting.

    Qwstion's impeccable detailing and functional approach has gained them well-deserved recognition in the Minimalism world.

    I stumbled upon their stunning Simple Shopper Bag via Minimalism & Co. — A parcel-based shop that is eager to help you build a more balanced relationship with the things you acquire and discover objects worth owning. The Simple Shopper Bag is part of their Style Staple Parcel which will quickly become the perfect addition to your Autum wardrobe.


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