• As a woman, mother and entrepreneur, I can attest to the fact that being a mother blurs all the lines between the woman and the professional. Your time and desires have to sometimes be fragmented in order to accommodate what's necessary and what's important. No matter how people see it, growing a business as a mother is indeed much more different than growing a business as a woman.

    In tandem with the hardships of modern motherhood, we bounce between what we want and what we can afford to do – both financially and time-wise at any given time. Even for the lucky ones who have been successful at what they do, things won't come easy and nothing will just effortlessly fall into their laps.

    For that and many other reasons, I've grown a deep admiration and love for the mothers that come to me for advice, design services or simply connection. Their stories are painfully relatable. I cannot help but empathize with their dreams, their struggles... and their schedules. These are the women that email me at 3:00 am, who spend months saving up for a new blog design (while barely standing the look of their blogs). The ones that are keeping the blogging world alive, the ones behind the scenes that spend hours writing blog posts and that publish them even when it feels like they're throwing their most precious thoughts into a giant void without noticing that their devotion alone is captivating.

    I wanted to do something for those women. For my tribe. So I decided that for the first time in my career, I would create a theme for these women at a much lower rate than I usually sell my themes for – and make it available to them so that they no longer have to choose between content over looks. I want them to have their well-deserved cake and eat it too.

    Mother Theme

    The Mother theme is a fully responsive magazine-style layout. It comes in two versions (one or two columns) and I built it after researching what women ask me for most when they hire me to build their professional websites. In addition, you will be able to add your own touches to it, change fonts and colors however many times you'd like... and you can also hire me to build a logo for half the price by adding that service to your cart and using the code: MOTHER at checkout.

    I wholeheartedly believe that our talents should be used for the common good. We need to support our sisters not only by telling them we do – but more so in practical ways. This is my way of saying that you can achieve your dreams and work on your passions. You don't need to conform and choose. It's also my way of saying "Thank You" – for always being around; and most importantly for igniting my own passions when you don't let go of yours.

    In case you haven't noticed, I'm a little behind on a Mother's Day train. This post and theme were supposed to be launched on Mother's Day but as luck would have it I got ill just before Mother's Day and it's taken me a while to recover — Happy (belated) Mother's Day, you incredible women.

    Ph. Brittany Bathgate

  • fearlessness / calm over anxiety / compassion
    abundance / health / creativity
    transition / clarity / oportunity / adventure


    How many times in your life have you sabotaged yourself from moving forward because you thought you didn’t have what it took or because you thought that your circumstances were bigger than you (and so it wasn’t worth giving something a try)?

    We've all retreated into our comfort zones when we doubted ourselves or when we’ve tried something and it didn't pan out the way we expected... but we’ve *also* all experienced situations where we’ve been courageous and taken leaps of faith – and it's paid off greatly.

    The word I want to live by this month (and I invite you to do the same) is *courage*. It will mean moving forward in spite of our doubts, being brave and relentless when it comes to our dreams and goals... and daring to change.

    To help with one of the defining steps toward your blogging goals, I’ve set up the biggest sale of the year today. Take a step of courage in your professional life by reinventing your logo or having a blog design transformation? – see how.

    Here's to April marking the moment your goals lifted off the ground.


    MT Townhouse in Byron Bay
    Fish Out of Water by Tré + Elmaz
    &Tradition by Barbara Kristoffersen



    G. Label Martinez Oversize Blazer
    Sin Denali Table Lamp
    J. Hannah Duo Form Ring
    Danse Lente Zoe Box Bag
    Intentionally Blank Perf-Hi in Bone

  • Last year came and went and by now you're probably wondering if your efforts in your blogging career are actually paying off (or if it ever will). This might be the crossroads where you could give up... or hit the ground running. There are 9.5 more months until the end of 2019, why not make the most of them? It is never too late to get started on a renewed path towards the dreams you've always had. Trust me.

    To help you on your journey: Feel free to buy all the shop's non-discounted themes plus a copy of my book 35% off for the next 48 hours.

    Here's to us putting our best foot forward and continuing to chase our passion during these fast-paced times.


    Ph. Quincoces-dragò

  • At the end of every project, I'm usually overcome with the need for introspection. Early in my career, I thought it was due to me still being very young (and as every young person is, a little too consumed with myself and my own life). Now that I'm older, I realize it is quite the opposite of that – or at least to me, it is – an endowing endeavor.

    It takes months to turn around a new collection – but strangely enough, it is not the 15-18 hours a day that I put into them that changes me every single time. It's not the weekends spent sitting in my office or the lack of personal time that makes this such a cathartic experience – but rather, it's the process of turning blank pages into something that will help bloggers, even you – to build the business of your dreams, to get excited about blogging again and to dream of one day running your own business and being your own boss.

    Each collection I launch starts with the idea of bettering someone else's life – and that process is an incredibly personal one. It peels layers off my own life and my own dreams as I develop each idea.

    This collection is inspired by the changes my own style and beliefs have undergone over the past 2 years. I wanted to build pro themes that were still mindful and minimal, that could easily set you up for success, something that you could transform and make your own, that could fit anyone’s brand – and not just compliment it, but better it. I truly hope I've achieved that.

    Now, it's time for me to spend a tad bit of time in the sun, exchange the quick plates of toast and hummus for a hearty meal... and let you take your new theme to exciting new places.

    As always, it's been a pleasure to create something for you.

    I hope you enjoy this collection.


    Cover: Caroline Birk, with thanks

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